Shipping cost in e-commerce is a fee that online store owners charge their customers to fulfil or deliver the items ordered. It is a variable cost that’s significantly dynamic based on a lot of factors, like the number of items ordered, the total weight, the distance covered, the urgency of fulfilment, the logistics partner’s fee, etc. For instance, you can try calculating the shipping for your online store with a Shopify free shipping calculator.

However, enabling free shipping on your Shopify store is altogether a business strategy to impress your website visitors and convert them into your customers. Besides, this opens up a lot of other opportunities to increase your sales. Curated in this blog post are the reasons why your online store must consider free shipping and how to set it up on your Shopify store.

Reasons why Shopify free shipping is needed

Well, we know that free shipping or discounted shipping increases store visitors and conversions. What other benefits does an online store get with this strategy and why do they need to implement it?

Here are the answers from industry experts:

It increases the average order value of each customer.
It increases the store sales.
It increases the bottom line of the business.
Most importantly, it attracts the customers to visit your store again making them loyal or repeat customers.

Steps involved in Shopify free shipping setup

On Shopify, as a store owner, you can set up free or discounted shipping by going to the “Shipping and Delivery” section under the settings. Post which you can click “Manage Shipping” and configure the discounted pricing. It could be applied with different conditions, including all products, specific sets of products, or collections, based on order value, the weight of the shipment, etc.

Still, this Shopify shipping rates setup does not create any difference to the customer because it is not being promoted but just applied at the checkout. Certainly, this has to be a promotion that every online visitor gets excited about. Only then the store can materialize the expected outcomes and benefits listed above. In this case, the store needs a third-party application that helps with highlighting and promoting free shipping.

Everything you need to know about shipping apps Shopify

On Shopify, you can see umteen software applications that offer gift or free shipping promotion features. Choosing one such app allows you to promote the shipping offers that you run on your store. And one of the best ways to showcase this is through apps that offer slide cart drawers.

These sliding carts allow you to depict free shipping as a surprising gift to the customer or help create a new free shipping bar Shopify with contrasting colors, layouts, stickers, emojis, etc. that persuade the customers to shop more. Not only do these apps promote shipping, but also help with up-selling, cross-selling, tier-level discount banners, loyalty perks, and a lot more that entices the customer. As a result, you can increase the store sales and decrease the abandonment rates. Thus, industry experts call this kind of application a ‘Shopify discount app’ that caters to all your discount needs apart from the shipping promotion.

Alike Shopify settings, these apps do provide shipping discounts based on cart value, specific products, collections, and similar conditions. What are you still waiting for? Install the best app with value-added features, like customizations, recommendations, analytics, etc.

Cartperks a best-in-class customized slide cart drawer app that helps Shopify online stores with free gifts, discounts, and free shipping promotions.