By the end of this year (2024), worldwide retail eCommerce sales are expected to surpass 4.1 trillion USD. And between 2024 and 2029, the industry is estimated to grow at a whopping CAGR of 9.5 to 11.6% (source: statistica.com). On the global list, Turkey ranks first with a CAGR of 11.58%, Brazil ranks second with a CAGR of 11.56%, and India ranks third with a CAGR of 11.45%.

In this highly volatile and competitive market, it is challenging for every retail brand to sustain, strategize, and succeed. Custom eCommerce website design and development is one of the most effective and proven ways to beat the competition, make your brand stand out, and ultimately, increase sales and revenue.

What are the benefits of web design in eCommerce?

Optimized interaction: modern design and seamless functionality.
Seamless navigation, integration, and responsiveness: an intuitive and flawless functioning of the website.
SEO-optimized online store: improved Google search rankings.
Build customer trust: reliable, trustable, transparent features, functionalities, and policies.
Chances for scalability: The website is designed and developed based on the needs and can easily scale across platforms and channels.

Leverage complete benefits to grow your eCommerce store!

Why do brands need custom eCommerce website development?

Having an ordinary eCommerce website built on plugin-play website builder tools or platforms, like Shopify, Squarespace, Magento, or WooComerce, may seem effortless but look similar to hundreds of other eCommerce websites online. Also, these builders cannot cater to every tailored need of the business.

Thus, a brand that has a broad vision to stand unique and differentiated from that of its competitors may have to stop completely relying upon these builders and get in touch with an eCommerce website development company that has the expertise to blend the benefits of ready-made website builders and custom web development solutions.

Listed down are some of the invaluable benefits of designing a personalized eCommerce website:

Competitive advantage in terms of visuals and user experience
Consistent branding across every landing page on the website
Increased traffic, lead generation, and conversion rates
Highly secure website with end-to-end data protection
Custom eCommerce IT solutions for every custom need/problem

How does custom eCommerce web design increase sales?

The quality of the customer journey from the first point of contact to successfully checking out the cart decides the sales of any brand. As a whole, a custom-built eCommerce website never fails to improve the customer journey.

Below are the features of a custom-built eCommerce website that catalyzed sales and growth:

Personalized recommendations: Custom codes in a website help target potential audiences with personalized messages and recommendations that increase conversions.
Impressive web design, interface, features, and functionalities: From high-quality visuals to overall web layout, from trusted payment gateways to add-on features, the customer finds the website interactive, appealing, and responsive enough to make the purchase.
Engaging and relatable CTAs: An eCommerce website developer can help with customized call-to-action for every product, and it becomes easier and real quick for the customer to relate and emotionally connect with the product and the brand and ultimately make the purchasing decision.
Target audiences with upsells and cross-sells: Audiences feel overwhelmed looking at the upsell and cross-sell recommendations from the brand and get ready to order more products, which in turn increases the AOV and the LTV of the customer.
SEO-optimized, high-speed, and enhanced web pages: These technical aspects favor the brand to get a higher SERP and help the customer save time while placing an order online.

Conclusion

Apart from an increase in sales, Custom eCommerce solutions offered by a custom eCommerce development company include—eCommerce consultation, tailored website design, development, effective implementation, seamless data migration, mobile commerce, custom models, personalizations, and full-service maintenance.